San Francisco Bay Area LGBTQ+ Wedding Planner & Designer

Designed Around
Your Story.
Built Around
Your People.

A queer-owned wedding planning and design studio in the San Francisco Bay Area — creating celebrations that reflect who you are, where you come from, and everyone you love.

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As Seen In

Events by GS featured in Style Me Pretty.
Events by GS featured in Novela magazine.
Events by GS featured in Dancing With Her.

Choose your path.

Some couples want guidance from day one. Others are mostly there and need a trusted team to bring it home. Either way, we'll help you create a celebration that feels personal and true to you.

Full Planning & Creative Direction

For couples who want both of us from the very beginning.

Wedding Management & Styling

For couples who've planned much of it themselves and want a professional team to take the lead.


Destination Celebrations

Weddings throughout California, Hawaii, Mexico, and beyond.

No two of our weddings look alike.

“We worked with them for over a year — they helped us find queer affirming vendors, provided most of our decor, and were there every step of the way. You can stop looking, because you've found them.”

— Ali & Jenni · Saratoga, CA

Sheet of torn paper with rough edges at the top and bottom, beige background
Masumi of Events by GS styling a wedding reception table.
A strip of medical or adhesive tape.

The duo behind Events by GS.

We're Luciana and Masumi — a planner and a designer, wives, and the two people behind Events by GS. We started this company because weddings should reflect real people, not expectations. No templates, no assumptions — just real guidance, design that means something, and a celebration that feels like you.

Meet Luciana & Masumi

Luciana and Masumi, the queer-owned duo behind Events by GS, at a San Francisco Bay Area wedding.
Events by GS arch logo mark.
Masumi of Events by GS styling an outdoor reception table at a San Francisco Bay Area wedding.

DESIGNED AROUND YOUR STORY · BUILT AROUND YOUR PEOPLE

DESIGNED AROUND YOUR STORY · BUILT AROUND YOUR PEOPLE

How it works.

Luciana and Masumi, the queer-owned duo behind Events by GS, at a San Francisco Bay Area wedding.

01

Build the plan

Together we map the full roadmap, build your vendor team, and guide every decision — from the big ones to the details you didn't know you'd need to think about.

Luciana of Events by GS, lead planner, reviewing the timeline at a Bay Area wedding.

02

Get to know you

We start with your story, your priorities, your traditions, and the people who matter most. No questionnaire templates — a real conversation about what this day means to you.

03

Place setting with a menu card and floral centerpiece at a wedding styled by Events by GS.

Design the experience

Your story becomes the foundation for everything visual — palette, florals, tables, paper goods, and a guest experience that feels like you, not a template lifted from someone else's wedding.

A wedding ceremony taking place outdoors with the bride and groom holding hands, surrounded by bridesmaids and a floral arrangement in a garden setting.

04

Celebrate

On the day, both of us are in the room running every detail — so you're fully present with your people from the moment you wake up to the last song.

BAY AREA · HAWAII · MEXICO

Let's build a celebration that could only be yours.

If you want real guidance, design that honors your story and your people, and two specialists who'll be in the room on the day — tell us about the two of you.